A concentração financeira e geográfica da indústria de uniformes de futebol
Um tributo a Peter Donnelly
DOI:
https://doi.org/10.22456/1982-8918.125939Palavras-chave:
Futebol, Equipamentos esportivos, Indústria manufatureira, UniformesResumo
Este ensaio presta homenagem a Peter Donnelly, importante colaborador do desenvolvimento da sociologia do esporte, ao revisitar uma previsão que ele fez na década de 1980, sobre os efeitos da crescente exploração comercial do futebol. Levando em consideração o fornecedor oficial de uniformes esportivos para diversos clubes e seleções nacionais de futebol, totalizando mais de 250 casos, a presente pesquisa revela a magnitude da concentração financeira e geográfica que caracteriza uma parcela significativa desse ramo de atividade industrial. Em seguida, o artigo argumenta que, do ponto de vista da produção material de equipamentos esportivos, a enorme diversidade regional e nacional do mundo do futebol profissional desaparece, dando lugar a um cenário bastante homogêneo, no qual um pequeno número de empresas multinacionais luta por hegemonia – com clubes e seleções nacionais atuando, em essência, como representantes dos interesses de grandes conglomerados.
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