La concentración financiera y geográfica de la industria de uniformes de fútbol
Un tributo a Peter Donnelly
DOI:
https://doi.org/10.22456/1982-8918.125939Palabras clave:
Fútbol, Equipo deportivo, Industria manufacturera, UniformesResumen
Este ensayo rinde homenaje a Peter Donnelly, un importante colaborador al desarrollo de la sociología del deporte, revisitando una predicción que hizo en la década de 1980 sobre los efectos de la creciente explotación comercial del fútbol. Considerando al proveedor oficial de uniformes deportivos para diversos clubes y selecciones nacionales de fútbol, que suman más de 250 casos, la presente investigación revela la magnitud de la concentración financiera y geográfica que caracteriza a una parte importante de este sector de actividad industrial. El artículo argumenta que, desde el punto de vista de la producción material de equipos deportivos, la enorme diversidad regional y nacional del mundo del fútbol profesional desaparece, dando lugar a un escenario bastante homogéneo, en el que un reducido número de empresas multinacionales luchan por hegemonía —con clubes y selecciones nacionales que actúan, en esencia, como representantes de los intereses de grandes conglomerados.
Descargas
Citas
BEEK, Remco; DEROM, Inge. Sponsorship eras in the English Premier League: changing industries and globalization between 1992 and 2021. Soccer & Society, v. 23, n. 4-5, p. 349-366, 2022. DOI: https://doi.org/10.1080/14660970.2022.2059873
BOJE, David; KHAN, Farzad. Story-Branding by empire entrepreneurs: Nike, Child Labour, and Pakistan’s Soccer Ball Industry. Journal of Small Business & Entrepreneurship, v. 22, n. 1, p. 9-24, 2012.DOI: https://doi.org/10.1080/08276331.2009.10593439
BOUCHET, Adrien; DOELLMAN, Thomas; TROILO, Mike; WALKUP, Brian. Pre-empting the competition: how do shareholders view sponsorships in the sport apparel industry? Journal of Sport Management, v. 31, n. 3, p. 275-287, 2017. DOI: https://doi.org/10.1123/jsm.2016-0151
CANTELON, Hart; GRUNEAU Richard. Sport, culture, and the modern state. Toronto: University of Toronto Press, 1982.
COLLINS, Randall. Prediction in macrosociology: the case of the Soviet collapse. The American Journal of Sociology, v. 100, n. 6, p. 1552-1593, 1995. DOI: https://doi.org/10.1086/230672
DEBORD, Guy. Society of the spectacle. Detroit: Black & Red, 1983.
DOELLMAN, Thomas; WALKUP, Brian; BOUCHET, Adrien; CHABOWSKI, Brian. A dichotomy of sport sponsorships: does the nature of competition among sponsors matter? Journal of Sport Management, v. 36, n. 2, p. 188-198, 2022. DOI: https://doi.org/10.1123/jsm.2020-0203
DONNELLY, Peter. Child labour, sport labour: applying child labor laws to sport. International Review for the Sociology of Sport, v. 32, n. 4, p. 389-406, 1997.DOI: https://doi.org/10.1177/101269097032004004
DONNELLY, Peter. Sport as a site for “popular” resistance. In: GRUNEAU, Richard (ed.). Popular cultures and political practices. Toronto: Garamond Press, 1988a. p. 69-82.
DONNELLY, Peter. Subcultures in sport: resilience and transformation. In: INGHAM, Alan; LOY, John (ed.). Sport and social development: traditions, transitions, and transformation. Champaign, IL: Human Kinetics, 1988b. p. 119-146.
DONNELLY, Peter; PETHERICK, Leanne. Workers’ playtime? Child labour at the extremes of the sporting spectrum. Sport in Society, v. 7, n. 3, p. 301-321, 2004. DOI: https://doi.org/10.1080/1743043042000291659
DONNELLY, Peter; YOUNG, Kevin. Reproduction and transformation of cultural forms in sport: A contextual analysis of rugby. International Review for the Sociology of Sport, v. 20, n. 1-2, p. 19-38, 1985. DOI: https://doi.org/10.1177/101269028502000103
GIULIANOTTI, Richard. Football: a sociology of the global game. Cambridge: Polity Press, 1999.
GIULIANOTTI, Richard; ROBERTSON, Roland. The globalization of football: a study in the glocalization of the ‘serious life’. The British Journal of Sociology, v. 55, n. 4, p. 545-568, 2004. DOI: https://doi.org/10.1111/j.1468-4446.2004.00037.x
GOYAL, Pratibha. Child labour in the sports goods industry – findings from a survey in selected bastis of Jalandhar. Social Change, v. 34, n. 1, p. 66-74, 2004. DOI: https://doi.org/10.1177/004908570403400107
HARRISON, William. Roller ball murder. New York: William Morrow, 1974.
HARVEY, Jean; RAIL, Geneviève; THIBAULT, Lucie. Globalization and sport: sketching a theoretical model for empirical analyses. Journal of Sport and Social Issues, v. 20, n. 3, p. 258-277, 1998. DOI: https://doi.org/10.1177%2F019372396020003003
HUGHSON, John; MOORE, Kevin. ‘Hand of God’, shirt of the man: the materiality of Diego Maradona. Costume, v. 46, n. 2, p. 212-225, 2012.DOI: http://dx.doi.org/10.1179/0590887612Z.00000000010
INGHAM, Alan; DONNELLY, Peter. A sociology of North American sociology of sport: Disunity in unity, 1965 to 1996. Sociology of Sport Journal, v. 14, n. 4, p. 362-418. DOI: https://doi.org/10.1123/ssj.14.4.362
KHAN, Farzad; MUNIR, Kamal; WILLMOTT, Hugh. A dark side of institutional entrepreneurship: soccer balls, child labour and postcolonial impoverishment. Organization Studies, v. 28, n. 7, p. 1055-1077, 2007.DOI: https://doi.org/10.1177/0170840607078114
LOGAN, Gabe. The early years of Chicago soccer, 1887-1939. Lanham: Lexington Books, 2019.
MANZENREITER, Wolfram. Global sports commodity chains and Asia’s new interregional division of labour. The International Journal of the History of Sport, v. 30, n. 11, p. 1299-1314, 2013. doi: http://dx.doi.org/10.1080/09523367.2013.793178
MARX, Karl. Economic and philosophic manuscripts of 1844. Moscow: Foreign Languages Publishing House, 1961.
MILNE, Mike. The transformation of television sports: new methods, new rules. New York: Palgrave Macmillan, 2016.
MOTA, Alexandre. Fortaleza e Ceará têm arrecadação milionária com mercado de camisas; saiba como funciona produção. Diário do Nordeste [online]. 28 Mar 2021. Retrieved from:https://diariodonordeste.verdesmares.com.br/jogada/fortaleza-e-ceara-tem-arrecadacao-milionaria-com-mercado-de-camisas-saiba-como-funciona-producao-1.3065746 Accessed on: Nov. 4, 2022.
NAZ, Farah; BÖGENHOLD, Deiter. Understanding labour processes in global production networks: a case study of the football industry in Pakistan. Globalizations, v. 17, n. 6, p. 917-934, 2020.DOI: https://doi.org/10.1080/14747731.2019.1708658
NOTHEN, Guilherme; KIDD, Bruce. Estranged: notes on the historical development of the relationship between players and manufacturers of ice hockey equipment in Canada. The International Journal of the History of Sport, v. 39, n. 1, p. 72-91, 2022.DOI: https://doi.org/10.1080/09523367.2022.2037568
RODRIGUES, Bruno; COSENZO, Luiz. Clubes dispensam grandes marcas e lucram com fabricação própria de camisa. Folha de São Paulo [online], 2018. Retrieved from: https://www1.folha.uol.com.br/esporte/2018/10/clubes-dispensam-grandes-marcas-e-lucram-com-fabricacao-propria-de-camisa.shtml. Accessed on: Nov 4, 2022.
SMITH, Anthony. LSE Centennial Lecture: the resurgence of nationalism? Myth and memory in the renewal of nations. The British Journal of Sociology, v. 47, n. 4, p. 575-598, 1996. DOI: https://doi.org/10.2307/591074
SUGDEN, John. Scum airways: inside football’s underground economy. Edinburgh: Mainstream Publishing Company, 2002.
TILLY, Charles. To explain political processes. The American Journal of Sociology, v. 100, n. 6, p. 1594-1610, 1995. DOI: https://doi.org/10.1086/230673
UNLUCAN, Dogan. Jersey manufacturers in football/soccer: the analysis of current jersey manufacturers of 1061 football/soccer clubs in top leagues of 72 countries. Soccer & Society, v. 15, n. 3, p. 314-333, 2014. DOI: https://doi.org/10.1080/14660970.2012.753539
WILLIAMS, Raymond. Marxism and literature. New York: Oxford University Press, 1977.
WINNER, David. Those feet: a sensual history of English soccer. New York: The Overlook Press, 2013.
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2022 Movimento

Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
La revista Movimento adopta la licencia Creative Commons Atribución 4.0 Internacional (CC BY 4.0) para los trabajos aprobados y publicados. Eso significa que los/as autores/as:
- mantienen los derechos autorales y conceden a la revista el derecho de primera publicación; y
- tienen derecho a compartir (copiar y redistribuir el material en cualquier medio o formato) y adaptar (remezclar, transformar y construir a partir del material para cualquier propósito, incluso comercialmente).
