THE FITNESS INDUSTRY, THE COMMODIFICATION OF BODY PRACTICE AND WORK OF PROFESSOR OF PHYSICAL EDUCATION: THE CASE OF BODY SYSTEMS
DOI:
https://doi.org/10.22456/1982-8918.14561Keywords:
Physical education. Fitness Centers. Practice Management . Work.Abstract
This research seeks to examine the management processes and trends of innovation inherent in the development of "Fitness Industry", with special attention to the franchise system, and assess the implications of this system to the work of physical education teacher. It is organized from the literature review, desk research and field research based on the study of the system propagated by Body Systems, which involves the streamlining and standardization of production techniques and distribution programs for gymnastics group. Concludes that the system impacts the organization's internal work to academies, both in the form of marketing as the design of a new management model, disqualifying the activity of the physical education teacher.
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