FITNESS MUSES AND THE BODY-CONSUMPTION-HAPPINESS TRIAD
DOI:
https://doi.org/10.22456/1982-8918.86634Keywords:
Physical Appearance Body. Women. Consumer Behavior. Online Social Networking.Abstract
We analyze how Fitness Muses are produced and produce themselves by mapping their strategies to engage with followers and by understanding the relationships established between bodily architectures and consumption. In this virtual ethnography, we extracted photos and texts from Instagram profiles of nine women for three months. The results point to: different investments in producing bodily architectures by means of consumption focused on the body exposure; public display of intimacy; and the relationship between goods, services, and products as a condition of happiness. The performatic images of their spectacular lives encourage their obsession about an irreproachable life whose noises and seductions support the never-ending promise that consumption of the products advertised is key to reach that lifestyle. Thus, by adding likes, accumulating followers, participation in events, marketing products, Fitness Muses constantly underscore the triad body-consumption-happiness.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
Authors retain the copyright to the manuscripts they submit and grant Movimento the right to publish the text in accordance with the open licensing policy adopted by the journal.
Movimento adopts the Creative Commons Atribuição 4.0 Internacional (CC BY 4.0) license and follows the Open Access model, which provides unrestricted online access, including free access, to all scholarly texts published by the journal.
When submitting a manuscript, authors must acknowledge that they are aware of the copyright licensing terms that will apply if the manuscript is accepted and published, as described below:
- Open access is a condition in which the copyright holder of a scholarly work grants third parties’ rights to use the work under an open license (Creative Commons Attribution, CC BY)
- Open access provides free and immediate access to the work, authorizing any user to read, download, copy, distribute, print, search, or link to the full texts of articles; index them; pass them as data to software; or use them for any other lawful purpose.
Movimento encourages authors to self-archive accepted manuscripts by making them available on personal blogs, institutional repositories, academic social media platforms, and personal profiles, provided that the complete reference to the published version on the journal's website and/or the SciELO Collection page is included.
