IMAGES OF WOMEN IN THE MAGAZINE VIDA CAPICHABA (1940-1949)
DOI:
https://doi.org/10.22456/1982-8918.33196Keywords:
Woman. Fashion. SportAbstract
This text examines images of women in Vida Capichaba, a biweekly magazine in circulation in the State of Espírito Santo (Brazil) between the decades of 1920 and 1950. It focuses on the issues published between 1940 and 1949, analyzing the social imperatives aimed at the instruction of women in Espírito Santo. It concludes that these imperatives were ambivalent (both conservative and subversive), with women-related sports and fashion playing a major role in the construction of new images and meanings of the feminine.
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