MEDIA ADVISORS: THE SECTION “EQULÍBRIO” OF FOLHA DE SÃO PAULO NEWSPAPER AND ITS CONSIDERATIONS FOR THE FORMATION OF THE HEALTHY INDIVIDUAL
DOI:
https://doi.org/10.22456/1982-8918.16205Keywords:
Advisors, bio-identities, quality of life.Abstract
This article analyzes some advice for quality of life published in a media vehicle. It presents the section ‘Equilíbrio’ of ‘Folha de São Paulo’ newspaper, focusing on its editorial proposal, on the topics and texts published by his team and on the readers’ comments in the section. Firstly, we will present the organization of this section in the newspaper. Secondly, we will analyze the content of ‘Equilíbrio’, considering the categories derived from the analysis of the material, covering six months of publication. Finally, we will make some reflections on the operation of this media vehicle in the construction of bio-identities.
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