THE QUALITY OF THE 2014 FIFA WORLD CUP BRAZIL IN THE HOST CITIES
DOI:
https://doi.org/10.22456/1982-8918.57028Keywords:
Soccer. Cities. Perception. Quality management.Abstract
The purpose of this study was to verify whether the perception of quality of the 2014 FIFA World Cup Brazil varies depending on where the event was hosted. A total of 3,042 questionnaires were collected in five cities hosting the World Cup. Results from confirmatory factor analysis indicated good psychometric qualities of the model used to measure quality. Through MANOVA tests, significant differences in the event quality were observed among participants from five host cities. The results were discussed and managerial implications and suggestions for future studies were provided.
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