WORLD CUP AND BEER: INTANGIBLE IMPACTS OF A MEGA EVENT

Authors

  • Liana Abrão Romera Universidade Federal do Espírito Santo

DOI:

https://doi.org/10.22456/1982-8918.39786

Keywords:

mega, world cup, beer

Abstract

The realization of mega sporting events in Brazil has motivated changes in various social contexts, and promote changes in legislation. FIFA requirements disregard of the political achievements of alcohol and about violence in stadiums, strengthening the link between beer and football. Considering the negative consequences of granting the sale and consumption of beer in stadiums and advertising of beer involving the World Cup, this article discussed intangible impacts of the 2014 World Cup. Signals  of increasing the number of beer drinkers as a result of the General Law of the Cup, highlighting the negative aspects to society

Downloads

Download data is not yet available.

Author Biography

Liana Abrão Romera, Universidade Federal do Espírito Santo

Licenciada em Pedagogia e Educação Física tem Especialização em Estudos do Lazer, Mestrado e Doutorado em Educação Física pela UNICAMP.  docente da UFES (Universidade Federal do Espírito Santo) e Formadora do PELC/CNPQ Programa Esporte e Lazer da Cidade junto ao Ministério do Esporte. Líder do Grupo de Pesquisa Andaluz/CNPq coordena pesquisas sobre a relação lazer juventude e uso de drogas

Downloads

Published

2014-02-26

How to Cite

ROMERA, L. A. WORLD CUP AND BEER: INTANGIBLE IMPACTS OF A MEGA EVENT. Movimento, [S. l.], v. 20, n. 2, p. 775–798, 2014. DOI: 10.22456/1982-8918.39786. Disponível em: https://seer.ufrgs.br/index.php/Movimento/article/view/39786. Acesso em: 25 apr. 2025.

Issue

v. 20, n. 2, abr./jun. 2014

Section

Essays

License

Movimento adopts the Creative Commons Attribution 4.0 International (CC BY 4.0) for approved and published works. This means that authors:

- keep their copyrights and grant right of first publication to the journal; and

- as long as the authors’ names and Movimento’s initial publication rights are acknowledged, the authors may share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material for any purpose, even commercially).

Licença Creative Commons More information at: https://creativecommons.org/licenses/by/4.0/