WORLD CUP AND BEER: INTANGIBLE IMPACTS OF A MEGA EVENT

Authors

  • Liana Abrão Romera Universidade Federal do Espírito Santo

    DOI:

    https://doi.org/10.22456/1982-8918.39786

    Keywords:

    mega, world cup, beer

    Abstract

    The realization of mega sporting events in Brazil has motivated changes in various social contexts, and promote changes in legislation. FIFA requirements disregard of the political achievements of alcohol and about violence in stadiums, strengthening the link between beer and football. Considering the negative consequences of granting the sale and consumption of beer in stadiums and advertising of beer involving the World Cup, this article discussed intangible impacts of the 2014 World Cup. Signals  of increasing the number of beer drinkers as a result of the General Law of the Cup, highlighting the negative aspects to society

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    Author Biography

    Liana Abrão Romera, Universidade Federal do Espírito Santo

    Licenciada em Pedagogia e Educação Física tem Especialização em Estudos do Lazer, Mestrado e Doutorado em Educação Física pela UNICAMP.  docente da UFES (Universidade Federal do Espírito Santo) e Formadora do PELC/CNPQ Programa Esporte e Lazer da Cidade junto ao Ministério do Esporte. Líder do Grupo de Pesquisa Andaluz/CNPq coordena pesquisas sobre a relação lazer juventude e uso de drogas

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    Published

    2014-02-26

    How to Cite

    ROMERA, Liana Abrão. WORLD CUP AND BEER: INTANGIBLE IMPACTS OF A MEGA EVENT. Movimento, [S. l.], v. 20, n. 2, p. 775–798, 2014. DOI: 10.22456/1982-8918.39786. Disponível em: https://seer.ufrgs.br/index.php/Movimento/article/view/39786. Acesso em: 10 aug. 2026.

    Issue

    v. 20, n. 2, abr./jun. 2014

    Section

    Essays

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