FEMALE BODY BULKY AND AESTHETICS: COUNTERHEGEMONIC DISCOURSES BEAUTY IN BLOGS ON THE INTERNET

Authors

  • Marcos Roberto Godoi UFMT

DOI:

https://doi.org/10.22456/1982-8918.20972

Keywords:

female bodies. aesthetics. speeches. blogs. Internet.

Abstract

The aim of this study was to analyze the discourses and imagesThe methodology consisted of examining the discourses and images in Internet blogs and their analysis based on cultural materialism, in the dialogical conception of language and gender studies. It was concluded that the blogs were counter-hegemonic discourse in relation to body aesthetic standards of “beauty market” and are political and cultural spaces for dialogue and strengthening of the group of women and men who enjoy another way to be beautiful.

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Author Biography

Marcos Roberto Godoi, UFMT

Licenciado em Educação Física pela UFMT (1999), Mestre em Estudos da Linguagem UFMT (2006), Prof. da Rede Municipal de Ensino de Cuiabá (2000-atual), Ex-professor do UNIVAG Centro Universitário de Várzea Grande (2003-2008) e da UFMT (2008-2009). Membro do Grupo de Pesquisa Corpo, Educação e Cultura (COEDUC) da UNEMAT.

Published

2011-10-07

How to Cite

GODOI, Marcos Roberto. FEMALE BODY BULKY AND AESTHETICS: COUNTERHEGEMONIC DISCOURSES BEAUTY IN BLOGS ON THE INTERNET. Movimento, [S. l.], v. 17, n. 3, p. 153–173, 2011. DOI: 10.22456/1982-8918.20972. Disponível em: https://seer.ufrgs.br/index.php/Movimento/article/view/20972. Acesso em: 28 aug. 2025.

Issue

Section

Original Articles

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