THE SEMIOTICS OF FOOTBALL ON TV: IMMERSIVE, INTERVALED AND FRAGMENTED NARRATIVES

Authors

  • Marcio Telles da Silveira Universidade Federal do Rio Grande do Sul.
    • Alexandre Rocha da Silva Universidade Federal do Rio Grande do Sul.

      DOI:

      https://doi.org/10.22456/1982-8918.55831

      Keywords:

      Television. Mass media. Journalism. Sports

      Abstract

      The paper investigates possibilities for studying sports TV broadcast within a theoretical framework coming from audiovisual theories, especially semiotics. Global strategies used by television to frame modern sport within its world are examined. The corpus includes eleven World Cup finals (1970-2010), which are analyzed synchronically and diachronically. As a result, it was possible (1) to systematize procedures that are repeated and form a code for broadcastings; (2) to limit the evolution of those codes; (3) to recognize the predominance of immersive, intervaled and fragmented narratives, and (4) to build a theoretical and methodological apparatus for further analysis.

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      Author Biographies

      Marcio Telles da Silveira, Universidade Federal do Rio Grande do Sul.

      PhD student in Communication and Information, Federal University of Rio Grande do Sul.

      Alexandre Rocha da Silva, Universidade Federal do Rio Grande do Sul.

      Postdoctoral fellow at the University of Paris III / Sorbonne Nouvelle. CNPq researcher. Professor of the Graduate Program in Communication and Information, Federal University of Rio Grande do Sul. Vice-coordinator of the Research Group Semiotics of the Brazilian Society of Interdisciplinary Studies of Communication.

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      Published

      2015-12-11

      How to Cite

      SILVEIRA, Marcio Telles da; SILVA, Alexandre Rocha da. THE SEMIOTICS OF FOOTBALL ON TV: IMMERSIVE, INTERVALED AND FRAGMENTED NARRATIVES. Movimento, [S. l.], v. 22, n. 1, p. 211–222, 2015. DOI: 10.22456/1982-8918.55831. Disponível em: https://seer.ufrgs.br/index.php/Movimento/article/view/55831. Acesso em: 3 aug. 2026.

      Issue

      v. 22, n. 1, jan./mar. 2016

      Section

      Original Articles

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