THE MARKET, SPORTS, AND PHYSICAL ACTIVITY: HEALTH AND PHYSICAL APPEARANCE AS VALUES OF EXCHANGE

Authors

  • Rocío Haydee Arreguín Moreno Universidad de Sonora y Centro de Investigación en alimentación y Desarrollo (CIAD, A.C.). Hermosillo, Sonora, México. E-mail:
  • Sergio Alfonso Sandoval Godoy Centro de Investigación en Alimentación y Desarrollo, CIAD, A.C.

DOI:

https://doi.org/10.22456/1982-8918.48277

Keywords:

Social perception, Social values. Exercise. Sports.

Abstract

In this paper we analyzed the influence of the market in physical activity and sport, which currently appears associated with greater attention to the human body. Document analysis and empirical evidence show that through physical activity and sport, the market asserts the advantages of an ideal/legitimate appearance for strengthening interpersonal relationships and for advancing the supremacy of physical attractiveness both as a parameter of social acceptability and a measure of value of exchange between individuals.

Downloads

Download data is not yet available.

Author Biographies

Rocío Haydee Arreguín Moreno, Universidad de Sonora y Centro de Investigación en alimentación y Desarrollo (CIAD, A.C.). Hermosillo, Sonora, México. E-mail:

Profesora de asignatura en la Universidad de Sonora

Sergio Alfonso Sandoval Godoy, Centro de Investigación en Alimentación y Desarrollo, CIAD, A.C.

Investigador Titular del Centro de Investigación en Alimentación y Desarrollo (CIAD, A.C.). Hermosillo, Sonora, México. 

Downloads

Published

2015-01-16

How to Cite

MORENO, R. H. A.; GODOY, S. A. S. THE MARKET, SPORTS, AND PHYSICAL ACTIVITY: HEALTH AND PHYSICAL APPEARANCE AS VALUES OF EXCHANGE. Movimento, [S. l.], v. 20, n. esp, p. 125–138, 2015. DOI: 10.22456/1982-8918.48277. Disponível em: https://seer.ufrgs.br/index.php/Movimento/article/view/48277. Acesso em: 29 apr. 2025.

Issue

v. 20, n. esp, 2014 | Movimento 20 anos

Section

Special Issue

License

Movimento adopts the Creative Commons Attribution 4.0 International (CC BY 4.0) for approved and published works. This means that authors:

- keep their copyrights and grant right of first publication to the journal; and

- as long as the authors’ names and Movimento’s initial publication rights are acknowledged, the authors may share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material for any purpose, even commercially).

Licença Creative Commons More information at: https://creativecommons.org/licenses/by/4.0/