SOCIAL REPRESENTATIONS OF ARGENTINIAN AND BRAZILIAN JOURNALISTS ABOUT MARADONA AND ROMÁRIO
DOI:
https://doi.org/10.22456/1982-8918.24278Keywords:
social representations, consensual categories, non consensual categories, printed media.Abstract
This paper analyzes social representations of Argentinian and Brazilian journalists about Maradona and Romário, in printed press, delivered after the game in honor of the first and after the goal number one thousand, of the second. The Argentinian corpus of analysis is compound by 12 reports, from different newspapers. The Brazilian one has 34 reports. The analysis of these reports resulted in the five following consensual categories, related to both athletes: social origin, professional performance, personal features, interaction with fans and transcendence. The non consensual categories refer to specific facts in the carrier of every athlete. The content analysis of social representations related to Maradona favors associating him with the Argentinian gaucho Martín Fierro. In what concerns Romário, he represents the Freyrian mulato, who ascends from mucambo to sobrado.
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