MEDICALIZED BODY PRACTICES: DIAGNOSING VIDA SIMPLES MAGAZINE
DOI:
https://doi.org/10.22456/1982-8918.54900Keywords:
Life style. Health behavior. Journal article.Abstract
This research aimed at analyzing body practices described in the printed editions of Vida Simples magazine in 2014. Fourteen editions were analyzed under the concepts of medicalization and policies of life itself, from their place in Cultural Studies. The magazines analyzed were found to include body practices with meanings linked to a healthy simple life, permeated by biomedical discourses. Those practices were also discussed under the notion of vitality policies, but that notion could not be directly linked to the practices described in the magazine.
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