DANCE AS A PRODUCT TO SELL IN NIGHTCLUBS: A MAPPING THE FIELD MARKETING

Authors

  • Eliane Regina Crestani Tortola State University of Maringa
  • Larissa Michelle Lara Universidade Estadual de Maringá

DOI:

https://doi.org/10.22456/1982-8918.19999

Keywords:

dancing. leisure activities. anthropology. cultural.

Abstract

The study, led by multi-placed ethnography, questions the social relations in the context of nightclubs in the city of Maringa-PR in order to identify how dance is appropriate in these spaces and if the patrons identify the main attraction of consumption. The results call attention to the presence of dance in most urban entertainment nightly investigated and disposed of his practice, reinforced often by the music media and alcohol consumption by intensified assaults on the entertainment industry.

 

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Author Biographies

Eliane Regina Crestani Tortola, State University of Maringa

Professora efetiva do curso de Educação Física da Universidade Estadual de Goiás. Mestre em Educação Física UEM/UEL. Especialista em Teoria histórico cultural DPI/UEM. Graduação em Educação Física UEM. Membro do Grupo de Pesquisa Corpo, Cultura e Ludicidade (CNPq).

Larissa Michelle Lara, Universidade Estadual de Maringá

Professora da Universidade Estadual de Maringá (UEM). Doutora em Educação
(UNICAMP). Líder do Grupo de Pesquisa Corpo, Cultura e Ludicidade (CNPq).

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Published

2011-05-15

How to Cite

TORTOLA, E. R. C.; LARA, L. M. DANCE AS A PRODUCT TO SELL IN NIGHTCLUBS: A MAPPING THE FIELD MARKETING. Movimento, [S. l.], v. 17, n. 2, p. 137–154, 2011. DOI: 10.22456/1982-8918.19999. Disponível em: https://seer.ufrgs.br/index.php/Movimento/article/view/19999. Acesso em: 25 jun. 2025.

Issue

v. 17, n. 2, abr./jun. 2011

Section

Original Articles

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