DANCE AS A PRODUCT TO SELL IN NIGHTCLUBS: A MAPPING THE FIELD MARKETING
DOI:
https://doi.org/10.22456/1982-8918.19999Keywords:
dancing. leisure activities. anthropology. cultural.Abstract
The study, led by multi-placed ethnography, questions the social relations in the context of nightclubs in the city of Maringa-PR in order to identify how dance is appropriate in these spaces and if the patrons identify the main attraction of consumption. The results call attention to the presence of dance in most urban entertainment nightly investigated and disposed of his practice, reinforced often by the music media and alcohol consumption by intensified assaults on the entertainment industry.
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