Cognitive Dissonance at Play
Identity Defense Mechanisms of Brazilian Fans Facing Betting Scandals
DOI:
https://doi.org/10.22456/1982-8918.148747Keywords:
Cognitive dissonance, Soccer, Social behavior, EthicsAbstract
Objective: To analyze the psychosocial mechanisms mobilized by Brazilian fans in the face of match-fixing scandals related to sports betting. Methodology: This is a theoretical-critical essay based on the Theory of Cognitive Dissonance, Social Identity Theory, and studies on sports culture in Brazil. Results: The analysis indicates that the clash between club loyalty and evidence of corruption generates cognitive dissonance. To resolve it, fans employ moral disengagement strategies, such as denial and displacement of blame, to protect their identity. This process is intensified by the particularities of the Brazilian context, resulting in consequences such as increased skepticism and the normalization of ethical deviations. Conclusion: The fans' reaction is a complex identity defense mechanism that, paradoxically, may contribute to the erosion of the sport's values.
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