“It’s good because it’s bad!” Considerations on the production and consumption of trash culture in Brazil

Authors

  • Mayka Castellano

Keywords:

Trash culture. Cultural studies. Young consumption. Fans/producers.

Abstract

In this article, I present an overview of the production and consumption of trash culture. Supported by in-depth interviews with fans/producers and by a virtual ethnography of social networking sites, I analyze the importance of digital media as a basis for creating a coordinated community that cultivates cultural artifacts considered “bad”. Arising not only from mass culture but also from amateur production, such products rely on a dedicated fruition by young people who use fun as the main justification for engendering this growing network of cultural exchanges.

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Author Biography

Mayka Castellano

Jornalista, mestre em Comunicação e Cultura pela Universidade Federal do Rio de Janeiro. Doutoranda no Programa de Pós-Graduação da Escola de Comunicação da Universidade Federal do Rio de Janeiro (ECO/UFRJ).

Published

2010-12-20

How to Cite

CASTELLANO, Mayka. “It’s good because it’s bad!” Considerations on the production and consumption of trash culture in Brazil. Em Questão, Porto Alegre, v. 16, n. 2, p. 283–296, 2010. Disponível em: https://seer.ufrgs.br/index.php/EmQuestao/article/view/16049. Acesso em: 29 aug. 2025.

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