Techno aesthetics impregnations in everyday life: optical unconscious, philosophy of the black box, “artialisation” and “everyware”

Abstract

The purpose of this paper is to revisit the relationship between discourse, society and technology, taking as its motto the idea of “philosophy of the black box”, and expanding it to the current configuration of the called computer society. It seeks to reflect upon theoretical positions that have been postulating the spread of a virtual culture to the forms of life, and claiming the dilated contamination of a practice, normally accustomed to a particular device type, on the principle of life in its totality. In short, these are modes to narrativize the world and to narrativize oneself in the world in view of the technological potentialities. The focus is one of an aesthetic that derives from this context, based on two empirical manifestations of digital culture: the presentation of the news in prevalent forms in the virtual entertainment, specifically the so-called “newsgames”, by the argument of effectiveness of their results for the engagement of citizens and the database culture, as a paradigm laid as the explanatory/organizing principle of values, and a communication system moved by the wish for novelty and compulsive interaction.