Social communication and public relations under a complex view: preliminary theoretical articulations

Authors

  • Jaqueline Quincozes Kegler Universidade Federal de Santa Maria
  • Maria Ivete Trevisan Fossá Universidade Federal de Santa Maria

Keywords:

Social Communication. Public Relations. Complexity.

Abstract

We present the Symbolic Interactionism as one of the possibilities of thinking the social communication in a complex way, therefore, the relation between Interacionism and the Theory of the Medium comes as a theoretical articulation that brings a larger understanding of the process of contemporary midiatization. Established the preliminary theoretical links, the area of Public Relationships is thought as strategic activity in the midiatization scenery, capable of legitimating subjects and institutions. market, trying to associate its commercial structure to the construction of cultural identities.

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Author Biographies

Jaqueline Quincozes Kegler, Universidade Federal de Santa Maria

Professora Assistente do Departamento de Ciências da Comunicação da Universidade Federal de Santa Maria (UFSM) - Campus Frederico Westphalen/RS; Pesquisadora do Grupo de Pesquisa Comunicação institucional e organizacional/CNPq; Doutoranda em Extensão Rural (UFSM); Mestre em Comunicação (UFSM); Especialista em Comunicação Midiática (UFSM); Especialista em Marketing e Recursos Humanos (UNICRUZ).

Maria Ivete Trevisan Fossá, Universidade Federal de Santa Maria

Professora Adjunta do Departamento de Ciências da Comunicação da UFSM, Doutora em Administração (UFRGS); Mestre em Comunicação Social (UMESP). Atua na graduação de Comunicação Social e nos Programas de Pós-Graduação de Comunicação e de Administração da UFSM. Líder do Grupo de Pesquisa Comunicação institucional e organizacional/CNPq.

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Published

2010-12-20

How to Cite

Kegler, J. Q., and M. I. T. Fossá. “Social Communication and Public Relations under a Complex View: Preliminary Theoretical Articulations”. Intexto, no. 23, Dec. 2010, pp. 115-30, https://seer.ufrgs.br/index.php/intexto/article/view/16445.

Issue

No. 23 (2010)

Section

Articles

License

Copyright (c) 2010 Jaqueline Quincozes Kegler, Maria Ivete Trevisan Fossá

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