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Game of Nudes

Felipe Viero Kolinski Machado — 2025-04-22

The text focuses on nudity in Game of Thrones with the aim of observing in which ways, and in which contexts, this exposure occurs and what it produces in terms of meaning. To this end, it develops a quantitative analysis, reflecting on the 115 scenes located in our collection and, also, a qualitative analysis, based on an analytical protocol developed in our project, of eight specific scenes. In the end, we see places of approximation and distance regarding the ways in which the naked bodies of women and men appear, pointing to aspects such as the reproduction of a particular audiovisual grammar that acts under the logic of a male gaze.

To whiten the skin

Julio Cesar Sanches — 2025-04-10

This article analyzes the advertising of skin-whitening beauty products in Brazil at the beginning of the 20th century. Using a Communication and History approach, we mapped the advertisements published in the Rio newspaper Correio da Manhã and documented the advertising discourse of the first three decades of the 20th century, from 1902 to 1924, based on the concept of traces and vestiges of the past. We concluded that discourses on beautification from the time reveal the nation's racial dilemmas and the emergence of the medical-eugenicist discourse in the capital of the First Republic. We believe that advertisements for skin-whitening products played an important role in the construction of whiteness as an aesthetic and moral value among Rio’s elites.

Critical readings of alterity in audiovisual media

José Augusto Mendes Lobato — 2025-03-26

Connected to a broader research project on the issue of the other in audiovisual culture, this work focuses on understanding the reception process of fiction and non-fiction audiovisual products by immigrants and refugees living in Brazil. We propose a theoretical-conceptual discussion anchored in the processes of mediation and mediatization of the other; in the impact of social representations on the fixation of readings about peoples, cultures and identities; in the approach of reception as a way of understanding the strategies of negotiation and fixation of meaning in subjects represented in the media; and in the conformation of the narrative of alterity to the codifications and forms of two specific television genres (documentary and serial fiction). In the research part highlighted in this text, we did ten semi-open interviews with immigrants and refugees living in Brazil, from six nations in Latin America, Africa and the Middle East, in which they comment and present points of view that evidence their interpretation of the audiovisual products. The reflections they outlined regarding two programs – chapters of the soap opera Órfãos da Terra and an edition of the journalistic GloboNews Especial – indicate critical readings on the mechanisms of attribution of values and translation of alterity operated by the Brazilian media.

Professional structures for risk management and crisis management in organizations that operate in Brazil

Ana Karin Nunes — 2025-03-18

The article aims to present and discuss data from a market research study conducted between 2022 and 2023 with professionals working at intermediate or senior management levels. The research aimed to investigate the risk and crisis management structures maintained by Brazilian organizations, as well as the place that communication occupies in this context. Interviews were conducted with 43 managers from organizations of various sizes and fields of activity. Overall, it was concluded that organizational maturity in the risk assessment and management process is the main challenge to be faced by Brazilian organizations in creating and maintaining more resilient cultures. Issues such as the relationship between leadership profiles and organizational practices, as well as the relationship between organizational risks and the external environment, are also highlighted as important elements in the discussion about the role of communication in these spaces.

Communication and cyberesthetics

Fábio Pezzi Parode — 2025-02-19

This article proposes a critical reflection on the processes of intermediation and the generation of meanings, with a focus on digital devices and artificial intelligence. It problematizes processes of mass communication, culture, and media, questioning the effects of meaning in society that result from such an articulation between cyberspace and consumption. The proposed object of study is delineated from the Japanese virtual vocaloid Hatsune Miku, extending to other digital devices, such as deep reals, that is, journalist avatars articulated with artificial intelligence. Speculatively, by bringing together philosophy, aesthetics, and communication, the article proposes a critical reflection on these new media artifacts and arrives at the notion that these devices corroborate the implementation of a new phase of contemporary capitalistic processes, where the absence of physical weight of these new entities tends to generate more diffuse forms between entertainment, control, and mass alienation.

Public experience of Alzheimer’s on the Francisquinha Alves - O Bom do Alzheimer channel

Adriana Helena de Almeida Freitas — 2025-01-23

This article investigates how the media experience on the YouTube channel Francisquinha Alves - O Bom do Alzheimer contributes to the development of social learning, through the mobilization of media literacy. Based on Braga’s evidential paradigm , adopted as a methodological approach, our analysis organizes this experience into four phases, which reflect skills associated with media literacy over time. A total of 1,291 videos published between July 30, 2016 and July 31, 2021 were examined. Based on the notions of mediatization in Braga and the dimensions of media literacy by Ferrés and Piscitelli, we identify that the youtuber Cláudia not only develops skills by caring for her mother during that period, but also enhances her ability to share those learnings across digital platforms. At the same time, the mediatization of their trajectory promotes the development of learning among the channel’s audience.

Press Consortium for covid-19 data

Marlise Viegas Brenol — 2025-01-08

This article addresses the formation of the Press Consortium for covid-19 data in Brazil, when in June 2020, during Coronavirus pandemia, a group of journalism vehicles joined together in collaborative assignment to overcome the lack of information from the Brazilian Ministry of Health. The methodology is categorical content analysis of semi structured interviews with three journalists who were in charge of the consortium’s operation in their respective newsrooms, O Estado de São Paulo, G1 and Folha de S. Paulo. The theoretical concepts include state transparency in democracy and the press and collaboration in journalism. The objective is to identify how the consortium's work was operationalized, highlighting the intersection of digital tools and the practice of collaborative production in data journalism. The result points to the centrality of digital cloud tools for collaborative data journalism.

Webs and plots between politics and media in the fight against corruption in Brazil

Carlos Renan Moreira Bretas — 2025-01-08

This article proposes an interdisciplinary study of Sociology, Political Science, Law and Social Communication, analyzing how was the relationship between media, politics and Justice in Brazilian fight against corruption during the Lava Jato operation (2014-2021). Our goal is to discuss how media contributed to construct and deconstruct corruption narratives, influencing the public opinion and the political field. We applied a descriptive and analytical method that comprises data collection and literature review. The results found indicate that media was the main tool for disseminating the operation’s results, inserting the authorities responsible for the investigations and sentences in legal proceedings into the political scenario. The leading role assumed by public agents and institutions through media was able to direct public opinion against the politicians involved, influencing the outcome of the 2018 elections. On the other hand, in the context of dissemination of political media scandals, the wide media coverage of the corruption scandals investigated by Lava Jato operation was responsible for overshadowing society’s perception of other problems in the country, in a similar way to what occurred in other countries.

Chronicles of two times

Kaippe Arnon Silva Reis — 2025-01-08

This article aims to analyze the representation of the LGBT community in the first and fourth miniseries of the Tales of the City universe, both based on the writings of author Armistead Maupin and released, respectively, in 1993 and 2019. Both shows have in common the character of Mary Ann Singleton, a young straight white woman from Cleveland, who deals with a San Francisco filled with LGBT and feminist people, all on a progressive spectrum of bodily freedom, with scenes that show cultural clashes between the protagonist and supporting characters in both productions. To carry out this analysis, the method of critical media literacy proposed by Kellner was used, with Cultural Studies, Queer Studies and Gender Studies as its theoretical scope. The analysis of the narrative universe Tales of the City allowed us to understand the representational changes that occurred over the years. In the first miniseries, portraying a few white gay men and a trans central character seemed disruptive enough. In the 2010s, to evoke diversity it is necessary not only to multiply deviant identities but also to think about an almost infinite number of intersectionalities so that one can say a program is, in fact, diverse, with people with disabilities, interracial couples, people living with HIV, people of different locations, colors and bodies.

Parallel Ideology

Carla Montuori Fernandes — 2025-01-08

The present article seeks to analyze the reception of themes, figures, and discursive actors by a predominantly far-right audience in the comments of the video Geração sem Gênero on YouTube. The structure of the work includes contextualizing the issue of gender within the current cultural wars in Brazil, a methodology that involves data extraction using YouTube Data Tools and analysis based on Greimas’ narrative semiotics, and considerations pointing to self-victimization and confusion among the average conservative viewer regarding the concepts of gender, biological sex, and sexuality.

Responsible Artificial Intelligence and advertising

Francisco Leite — 2025-01-08

The aim of this article is to outline and explain the concept of Responsible Artificial Intelligence, encompassing within this conceptual contribution the realm of advertising and its ethical implications. It also seeks to identify, describe, and reflect on the actions and ethical frameworks that Brazilian entities in the advertising sector, specifically the National Advertising Self-Regulation Council (Conselho Nacional de Autorregulamentação Publicitária - Conar), have been deliberating in order to promote and disseminate key principles and recommendations for a responsible approach to Artificial Intelligence. The methodology employed involves a bibliographic review and documentary research, guided by qualitative content analysis, exploring early ethical representations of AI-related advertising campaigns reported and evaluated by Conar. These cases are documented, between 2019 and 2023, in the database of decisions of cases adjudicated by the entity and available on its website for public consultation. As a general result, it was found that sectorial practices by advertising entities in Brazil to guide the field on the implications of AI remain scarce. More specifically, based on the analysis of the aforementioned ethical representations, it was possible to develop the descriptive and explanatory framework “Regulatory gaps and techno-ethical points of concern regarding the use of AI in Brazilian advertising”.

The mythical Petrobras and the divestment of the state-owned company symbol of Brazil

Lidiane Santos de Lima Pinheiro — 2025-01-08

The article is the result of a qualitative research on the discourses of the Petrobras in the last decade. Through a literature review and case studies related to the largest state-owned company in Brazil, it reflects on what is mythical in the brand's ethos of discourse, especially after the Lava Jato operation, when the sale of the company's assets is projected. Based on the reflections of Roland Barthes and in dialogue with discourse studies, the article demonstrates that the mythical Petrobras, enunciated since its foundation as a “symbol of Brazil”, is updated in the proposal for transformation and divestment of the state-owned company, but not without dispute in the process of circulation.

The fortune teller lost her powers

Ricardo Luís Düren — 2025-01-08

In this article we highlight part of the research carried out in our doctoral thesis, where we analyze the reconfiguration of meanings of the order of the imaginary from the perspective of mediatization. Regarding the imaginary, in this specific section we focus on the mythical imaginary, that is, on meanings of the magical and supernatural order that, insofar as they are imaginary, overflow beyond the concreteness of the empirical world. Based on the epistemology of mediatization, we understand that even thesemeanings are at the mercy of reconfigurations when materialized in media devices – in the case under analysis, printed newspapers. In other words, due to processes that are established over time and social and cultural changes, and also due to the interference of other enunciating agents, the materialized meanings are reconfigured in the interpretative act, deviating from what was originally proposed by the author. Here, we will focus on the reconfiguration of the imaginary around a fortune teller, presented as a witness in the investigations into the so-called Kliemann Case, a true crime episode widely publicized by the press in the 1960s in Rio Grande do Sul. We understand that the analysis of journalistic narratives from the time of the events, in comparison with a more recent journalistic narrative of the same events, makes it possible to observe how meanings materialized in newspapers from the 1960s underwent reconfigurations over time.

The size of the self, unresolved problems in biosemiotics and the sense of science

Arthur Walber Viana — 2025-01-08

Interview with biosemiotician Kalevi Kull, inheritor of the legacy of Tartu-Moscow School – birthplace of what is conventionally called Semiotics of Culture. Topics covered include current problems faced by biosemiotics, for example, the production of a basic model of semiosis that can be accepted by different strands of semiotic studies; and the proposal for a semiotics based on the concept of Umwelt, rather than on the one of sign. There is also a discussion of symbiosis, sustainability of semiotic systems and environmental crisis, and the role of semiotics in this type of contemporary debate.

Editorial staff

Comissão Editorial Intexto — 2025-01-08

Editorial policy

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Apresentação

André Iribure Rodrigues — 2025-01-08

Presentation

Publication guidelines

Comissão Editorial Intexto — 2025-01-08