Experiência e receituário performativo na mídia impressa
Keywords:
Printed Press. Segmented Magazines. Pundit. Communication Agreement. Discourse.Abstract
Experience and performative prescriptions in the printed press) - The marketing/media/advertising system garners forms from the lifeworld to materialize its products and services based on discursive technologies, in a process of aesthetization of the product: exchange and libido values mold themselves. In this context, syncretic texts are produced by gyratory thematic cartographer-pundits according to specific rules of visibility and veridication, supplying the reader with cognitive maps for social guidance in the various identity spaces of belonging. The communication agreements of such texts present modalizations to mold the body with diets, treatments and exercises, and to change the attire, in search of a good and attractive figure and of success.Downloads
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Copyright (c) 2009 José Luiz Aidar Prado
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