MEDIA AND PARALYMPIC GAMES IN BRAZIL: INVESTIGATING STIGMAS IN FOLHA DE S. PAULO’S COVERAGE
DOI:
https://doi.org/10.22456/1982-8918.67945Keywords:
Athletes. Social stigma. Newspaper article.Abstract
This study investigates whether the Brazilian newspaper Folha de S. Paulo, during the editions of the Paralympic Games from 1992 to 2012, reproduced narratives pointed out by literature as inappropriate and/or stigmatizing when referring to the Paralympic athletes. Using a qualitative and descriptive approach, we have mapped the news to identify excerpts related to the following characteristics: supercrip; trivialization; infantilization; victimization. The coverage partly “victimized” athletes by emphasizing sad facts of their lives associated with their disabilities. It also reproduced supercrip narratives in which news or part of them focused on stories about overcoming barriers by athletes related to their disabilities rather than underscoring their sporting achievements. The newspaper also reported trivial facts about athletes’ lives such as romantic relationships, family and financial issues. There were a few cases of “infantilization”, which contradicted international research findings.
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