Marketing research and user study: a parallel between two process
Keywords:
Marketing research. User studies. Research methodology. Units of information.Abstract
It exposes the history, evolution and characteristics of the Marketing Research and User Study, noting similarities and differences between both techniques. It draws a parallel between the intended objectives and the methodologies adopted. It indicates that the objectives, methodology, sources used are similar, both for the Marketing Research and User Study. It concludes that both investigations provide data that allow an evaluation on available services and products, knowledge of what competitor’s offers are and the proposing of new services and products that meet the needs and demands of users / customers.Downloads
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Copyright (c) 2010 Helen Frota Rozados, Bárbara Pilatti Piffer
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