The fatigue of phatics: mediatic interactions, semiopolitic questions
DOI:
https://doi.org/10.19132/1807-8583201637.152-175Keywords:
Semiotics. Social Media. Mediatic interactions. Affectivity. Politics.Abstract
In this essay we would like to attempt a flash edit - in a cinematic sense - of fragments from the flux of contemporary communication - Facebook, which, at the end of 2014 gifted us with a video that celebrates our “beautiful year;” a digital assistant who has become racist; Umberto Eco’s statement: “Social media gives legions of idiots the right to speak;” Barack Obama, who reveals his secret passion for TV series; and Pope Francis, who uses Twitter but says: “I don’t watch TV.” Our assemblage will explore with the help of semiotic methodology, the relations that pass through and that tie all these semiotic micro-formations together. At the same time, our analysis will address the complex questions of affectivity, meaning, and intersubjectivity, implicated in the way in which we experience media, as well as in the way in which media shape our experience, giving life to new forms of interaction in this glimpse of the twenty-first century. As we will see, the meanings and the effects of these new interactions are deeply connected with the new relevance assumed by the “phatic function” of language.Downloads
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