Digital TV interactivity formats: case study of brazilian TV show "Bola Cheia, Bola Cheia"

Authors

  • Lígia Campos de Cerqueira Lana Universidade Federal de Minas Gerais
  • Rosenyr de Paula Universidade Federal de Minas Gerais

Keywords:

Television. Interactivity. Bola Cheia, Bola Murcha. Rede Globo. Fantástico.

Abstract

The deployment of digital television in Brazil faces technical challenges, marked by new technological platforms, and symbolic, related to interactivity. This article aims to discuss this digital context on ‘Bola Cheia, Bola Murcha’, program broadcasted on ‘Fantastico’ (Rede Globo). The purpose is to discuss how the viewer becomes integrated into television’s narrative, one of the most important characteristics in digital media. Based on Yvana Fechine conclusions about ‘watch’ and ‘interact’, we show how a successful television program uses the ‘intermedia dialogue’, concept by Vera França, as production strategy.

Downloads

Download data is not yet available.

Author Biographies

Lígia Campos de Cerqueira Lana, Universidade Federal de Minas Gerais

Doutoranda em Comunicação Social na Universidade Federal de Minas Gerais. Pesquisadora do GRIS, Grupo de Pesquisa em Imagem e Sociabilidade.

Rosenyr de Paula, Universidade Federal de Minas Gerais

Jornalista e Especialista em Comunicação Social pela UFMG.

Downloads

Published

2011-12-21

How to Cite

Lana, L. C. de C., and R. de Paula. “Digital TV Interactivity Formats: Case Study of Brazilian TV Show ‘Bola Cheia, Bola Cheia’”. Intexto, no. 25, Dec. 2011, pp. 232-49, https://seer.ufrgs.br/index.php/intexto/article/view/19176.

Issue

No. 25 (2011)

Section

Articles

License

Copyright (c) 2011 Lígia Campos de Cerqueira Lana, Rosenyr de Paula

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

The copyright of works published in this journal belong to the authors, and the right of first publication is conceded to the journal. Due to the journal being of open access, the articles are of free use in research, educational and non-commercial activities.

Therefore, the journal uses the License Creative Commons Attribution (CC BY-NC 4.0), which allows sharing of work with acknowledgment of authorship.

Self-archiving (repository policy): authors are allowed to deposit all versions of their work in institutional or thematic repositories without embargo. It is requested, whenever possible, that the full bibliographic reference of the version published in Intexto (including the DOI link) be added to the archived text.

Intexto does not charge any article processing fees (article processing charge).