TODAY’S DISCURSIVE EXPANSION OF THE FITNESS CULTURE

Authors

  • Maria Simone Vione Schwengber Universidade Regional do Noroeste do Estado do Rio Grande do Sul - UNIJUÍ. Ijuí, RS, Brasil.
  • Caterine de Moura Brachtvogel Universidade Regional do Noroeste do Estado do Rio Grande do Sul - UNIJUÍ. Ijuí, RS, Brasil.
  • Rodrigo Saballa de Carvalho Universidade Federal do Rio Grande do Sul - UFRGS. Porto Alegre, RS, Brasil.

DOI:

https://doi.org/10.22456/1982-8918.83071

Keywords:

Human body. Social construction of identity. Life style.

Abstract

The fitness culture emerging in today’s world is an expanding discursive space that produces certain social memory. Based on this perception, we ask: what are the conditions for the expansion of fitness culture? Focusing on these conditions, we used some historical traces of emergence proposed by Foucault to guide us in the theoretical-methodological construction of this paper. Findings included: fitness discourses have been generated in contemporary language by power-knowledge relations for positivity of life and bodies; bio-politics, by operating with the arguments of muscle production (physical exercises), creates-produces “effects of truth” associated with the development of capitalism and consumption, thus producing a new political economy of the fitness discourse with the use of an identity moral place – being fitness, in a work on oneself, bear witness to values of vigor, health, willpower, and control.

 

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Author Biographies

Maria Simone Vione Schwengber, Universidade Regional do Noroeste do Estado do Rio Grande do Sul - UNIJUÍ. Ijuí, RS, Brasil.

Professora Doutora do Programa de Pós-Graduação Mestrado e Doutorado em Educação nas Ciências - UNIJUÍ.

Caterine de Moura Brachtvogel, Universidade Regional do Noroeste do Estado do Rio Grande do Sul - UNIJUÍ. Ijuí, RS, Brasil.

Professora de Educação Física. Mestra em Educação nas Ciências (UNIJUÍ). Doutoranda em Educação nas Ciências (UNIJUÍ).

Rodrigo Saballa de Carvalho, Universidade Federal do Rio Grande do Sul - UFRGS. Porto Alegre, RS, Brasil.

Professor do Programa de Pós-Graduação em Educação da Universidade Federal do Rio Grande do Sul (PPGEDU/UFRGS). Professor do Curso de Pedagogia da Faculdade de Educação Da UFRGS no Departamento de Estudos Especializados (DEE). Pós - Doutor em Educação (UFPEL), Doutor em Educação (UFRGS) e Mestre em Educação (UFRGS).

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Published

2019-01-06

How to Cite

SCHWENGBER, M. S. V.; BRACHTVOGEL, C. de M.; CARVALHO, R. S. de. TODAY’S DISCURSIVE EXPANSION OF THE FITNESS CULTURE. Movimento, [S. l.], v. 24, n. 4, p. 1167–1178, 2019. DOI: 10.22456/1982-8918.83071. Disponível em: https://seer.ufrgs.br/index.php/Movimento/article/view/83071. Acesso em: 25 jun. 2025.

Issue

v. 24, n. 4, out./dez. 2018

Section

Original Articles

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