TODAY’S DISCURSIVE EXPANSION OF THE FITNESS CULTURE
DOI:
https://doi.org/10.22456/1982-8918.83071Keywords:
Human body. Social construction of identity. Life style.Abstract
The fitness culture emerging in today’s world is an expanding discursive space that produces certain social memory. Based on this perception, we ask: what are the conditions for the expansion of fitness culture? Focusing on these conditions, we used some historical traces of emergence proposed by Foucault to guide us in the theoretical-methodological construction of this paper. Findings included: fitness discourses have been generated in contemporary language by power-knowledge relations for positivity of life and bodies; bio-politics, by operating with the arguments of muscle production (physical exercises), creates-produces “effects of truth” associated with the development of capitalism and consumption, thus producing a new political economy of the fitness discourse with the use of an identity moral place – being fitness, in a work on oneself, bear witness to values of vigor, health, willpower, and control.
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