Flashmobs as Performance and the Re-emergence of Creative Communities
Keywords:
Flashmobs, Performance, Hybridization, Creative Communities, Active SpectatorshipAbstract
In spite of their very brief history – the first modern flashmob took place at Macy’s in NY, on the evening of 17th of June 2003 – flashmobs have rapidly spread
throughout the Western world, developing in recent years into a particularly novel mode of performance that stimulates the re-emergence – even if temporary and fleeting – of creative communities, whilst responding to a range of topics of societal currency: political, cultural,
artistic, everyday life etc. Flashmobs become visible within the public sphere via short, exciting performative acts perceived as playful and liberating. In processual terms, flashmobs as performances pertaining to a globalized, neo-liberal cultural economy, hybridize conventions and practices from live, online, and mobile media in novel, unprecedented ways.
Downloads
References
Please see article submission pages 15-16.
Downloads
Published
How to Cite
Issue
Section
License
Readers are free to transfer, print out and use the articles published in the Journal, as long as there is always explicit mention to the author(s) and to the Revista Brasileira de Estudos da Presença and as long as there is no alteration of the original work. Any other use of the texts needs to be approved by the author(s) and by the Journal. By submitting an article to the Revista Brasileira de Estudos da Presença and having it approved, the authors agree to assign, without compensation, the following rights to the Journal: the rights of first publication and the rights to redistribute the article and its metadata to the indexing and reference services that the editors deem appropriate.
This journal use a Licença de Atribuição Creative Commons.
