The public image in the first 100 days of government: a framing analysis of the G1 portal

Abstract

The first 100 days of government are portrayed by the media as a symbolic date for the beginning of a term of office. Journalism has the habit of scheduling the topic in its news during the period and, more effectively, on the hundredth day. This paper analyzes the series of interviews on the G1 portal with 28 mayors of capitals and metropolitan regions published on April 10, 2017, the exact date of the first 100 days of management. For this, it uses as a theoretical-methodological reference the study of the news framework. The objective is to identify from the interviews which bosses predominate between the fields of media and politics, seeking to understand how journalism appropriates the time frame to frame the interview and which bosses are perceived in the journalists' questions. On the other hand, considering the dependence of political actors for media exposure, we also seek to identify in the political discourse which image the government wants to print at the beginning of the term. The results show that, while journalism uses the period to charge the progress of the campaign proposals, politicians take advantage of the ephemeris to print an image of work, achievement, and optimism.