"Cacheada, pixaim ou sarará"

straightening and capillary transition in G1 Acre texts

Abstract

This article aims to verify how journalism, in three articles on the G1 Acre website, interprets and represents how women deal with their curly hair, starting from the understanding that such capillary textures are inserted in the intense games of Brazilian racial relations, self-proclaimed country of racial democracy. As specific objectives, we seek to identify in the narratives of the sources the social, family and racial crossings that made them take the decision to straighten their hair and then go through the hair transition process; and, finally, understanding the role played by support groups for women who decide to undergo hair transition. The three articles analyzed were published on the website in November 2015 and November 2016 and will be analyzed based on the theoretical elaborations of Nilma Lino Gomes, Stuart Hall and Patricia Hill Collins, among others. The content analysis of the texts shows that the journalistic representations of the phenomena are limited to the narrative of the source-characters, leaving aside the possibility of a historical and political deepening of the racial conflicts expressed in the treatment of curly hair in Brazilian society.