Interactivity and capability: from computer to digital TV

Authors

  • Valério Cruz Brittos Unisinos
  • Ana Maria Oliveira Rosa Unisinos

Keywords:

Interactivity. Digital TV. Media process.

Abstract

The article presents a discussion on the process of interactivity in the digital terrestrial television. In order to do this, besides presenting the concept and its nuances, it makes a contrast with its use on the internet and examines some of the few international experiences of development of this resource, in various types of media. It is considered that the development of interactivity could contribute to the renewal of the television market, enabling the creation of innovative business proposals and generating new opportunities for the public system. At the same time, the text recognizes that the interactivity – a historical search of the world television, with attempts also in the analog model – cannot close the path to solve the problems of Brazilian television, emphasizing the need for its democratization, but it is a potential for advancement.

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Author Biographies

Valério Cruz Brittos, Unisinos

Professor no Programa de Pós-Graduação em Ciências da Comunicação da Universidade do Vale do Rio dos Sinos (UNISINOS), pesquisador do Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq), coordenador do Grupo de Pesquisa Comunicação, Economia Política e Sociedade (CEPOS), apoiado pela Ford Foundation, e doutor em Comunicação e Cultura Contemporâneas pela Faculdade de Comunicação (FACOM) da Universidade Federal da Bahia (UFBA). E-mail: .

Ana Maria Oliveira Rosa, Unisinos

Mestranda no Programa de Pós-Graduação em Ciências da Comunicação da Universidade do Vale do Rio dos Sinos (UNISINOS), onde é bolsista da Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES), graduada em Jornalismo pela Universidade Federal do Rio Grande do Sul (UFRGS), pós-graduada em Assessoria Linguística pelo Centro Universitário Ritter dos Reis (UNIRITTER) e membro do Grupo de Pesquisa Comunicação, Economia Política e Sociedade (CEPOS), apoiado pela Ford Foundation.

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Published

2009-09-29

How to Cite

Brittos, V. C., and A. M. O. Rosa. “Interactivity and Capability: From Computer to Digital TV”. Intexto, no. 20, Sept. 2009, pp. 48-67, https://seer.ufrgs.br/index.php/intexto/article/view/8259.

Issue

No. 20 (2009)

Section

Articles

License

Copyright (c) 2009 Valério Cruz Brittos, Ana Maria Oliveira Rosa

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