Memes e dinâmicas sociais em weblogs: informação, capital social e interação em redes sociais na internet
Keywords:
Memes. Social capital. Social networks. Weblogs.Abstract
The following paper discusses the motivations of webloggers for meme replication through the Internet and how this replication affects social capital generated within social networks. The work is based on a previous paper (Recuero, 2006) and on the meme taxonomy, observation and interviews with webloggers. All data is then related to types of social capital (Bertolini e Bravo, 2004) generated by the social interaction on each post with each meme. Finally, the results are discussed in order to show that memes have two main functions in those weblogs, social or informative, both contributing directly to reputation and social interaction.Downloads
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