Mate o feed e retome o controle: histórias sobre personalização, governamentalidade e fissuras no poder algorítmico

Willian Fernandes Araújo

doi:10.19132/1807-8583.55.129276

Authors

Willian Fernandes Araújo Universidade de Santa Cruz do Sul https://orcid.org/0000-0002-3271-6690

DOI:

https://doi.org/10.19132/1807-8583.55.129276

Keywords:

news feed, personalization, algorithmic power

Abstract

The article addresses dissonant and contrary reactions to digital environments marked by the notion of personalization, focusing on the Facebook News Feed. The objective of the research is to reflect on the dynamics of contestation of algorithmic personalization systems on online platforms from the observation of browser extensions that seek to intervene in these functionalities. For this, three browser extensions produced by Facebook users who seek to eliminate the News Feed are analyzed. Methodologically, the study presents an exploratory research, which aims to describe each mechanism from its meanings and action programs. In this sense, the analysis is developed from the historiography of digital tools and material semiotics, with the objective of mapping the construction of meanings and actions that the analyzed extensions aim to prescribe. Finally, it can be seen that the actions of the extensions are conceived as an expansion of the autonomy of users in face of Facebook to, from the elimination of the feed, deal with effects considered undesirable from their action.

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Author Biography

Willian Fernandes Araújo, Universidade de Santa Cruz do Sul

Doutor em Comunicação e Informação na Universidade Federal do Rio Grande do Sul, mestre em Processos e Manifestações Culturais na Universidade Feevale e graduado em jornalismo pela Universidade Federal de Santa Maria. Realizou estágio doutoral no Institute Interdisciplinary Internet (IN3) da Universitat Oberta da Catalunya (UOC, Barcelona). Docente e coordenador dos cursos de Comunicação Social e Fotografia da Universidade de Santa Cruz do Sul (UNISC). Também é docente permanente dos programa de pós-graduação em Administração e Educação da UNISC. Atualmente, é vice-coordenador do GP de Tecnologias e Culturas Digitais da Sociedade Brasileira de Estudos Interdisciplinares da Comunicação. Pesquisa a mediação tecnológica em plataformas online, principalmente nos debates sobre economia da atenção, governamentalidade, produção de sujeitos e educação.

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