The discourse construction of sustainability in Vida Simples magazine: tensioning between simplicity and consumption.

Authors

  • Gisele Dotto Reginato Universidade Federal de Santa Maria (UFSM)
  • Márcia Franz Amaral Universidade Federal de Santa Maria (UFSM)

Keywords:

Discourse Analysis. Magazine. Sustainability.

Abstract

This paper´s objective is to map out in Vida Simples magazine, published by Editora Abril, the construction of meanings about sustainability, using the french discourse analysis as theoretical and methodological contribution. We located two areas of actions and attitudes shown to have a simpler life and sustainable development: through individual conscience and through the collective consciousness. We move to the exteriority of discourse in order to understand the ideological formations that eventually determine the discursive formations identified.

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Author Biographies

Gisele Dotto Reginato, Universidade Federal de Santa Maria (UFSM)

Mestranda do Programa de Pós-Graduação em Comunicação da Universidade Federal de Santa Maria (UFSM) e integrante do Grupo de Pesquisa Estudos de Jornalismo (UFSM/CNPq). Bolsista da Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (Capes).

Márcia Franz Amaral, Universidade Federal de Santa Maria (UFSM)

Professora do Mestrado em Comunicação Midiática da UFSM, doutora pela Programação de Pós-Graduação em Comunicação e Informação pela UFRGS/RS, tutora do Programa de Educação Tutorial (MEC/SESU) do curso de Comunicação Social.

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Published

2010-07-14

How to Cite

Reginato, G. D., and M. F. Amaral. “The Discourse Construction of Sustainability in Vida Simples Magazine: Tensioning Between Simplicity and Consumption”. Intexto, no. 22, July 2010, pp. 49-64, https://seer.ufrgs.br/index.php/intexto/article/view/12804.

Issue

No. 22 (2010)

Section

Articles

License

Copyright (c) 2010 Gisele Dotto Reginato, Márcia Franz Amaral

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