Assistencialismo midiático: uma nova estratégia de legitimação social

Authors

  • Pedrinho Guareschi PUCRS
  • Giordano Larangeira Dias PUCRS
  • Mariane Rigatti Hartmann PUCRS

Keywords:

Brazilian mass media. Mediatic welfarism. Ideology.

Abstract

The study is originated from a long investigation about media reception by the population. The five TV programs most attended in the year of 2003, showed by the six most important channels of Brazilian TV, had been investigated, through focus groups. Short videos were produced and showed to thirty groups of discussion, made out of representative people of society. Among the most relevant findings we discuss in the present article only one, considered as central in the research, named “mediatic welfarism”. Such concept shows that the main reason why TV attendants consider a channel, a program or a showman to be a good one, is the fact that he helps people. In the discussion and interpretation of the data, this finding was analyzed having in mind the entire Brazilian history, and the influence of such culture and practices in the construction of a dependent subjectivity, having their roots in welfarist practices present in all the dimensions of society. This practice manifests itself today through a new face: a mediatic welfarism that continues to reproduce relations of domination.

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Author Biographies

Pedrinho Guareschi, PUCRS

Doutor em Psicologia Social e Comunicação pela UWM (Wisconsin, EUA). Professor da PUCRS e Pesquisador do CNPq. Coordenador do Projeto de Pesquisa Comunicação e Cidadania: um estudo ideológico e ético da mídia televisiva no Brasil.

Giordano Larangeira Dias, PUCRS

Estudante de Psicologia da PUCRS e bolsista de Iniciação Científica do CNPq.

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Published

2008-05-24

How to Cite

GUARESCHI, Pedrinho; DIAS, Giordano Larangeira; HARTMANN, Mariane Rigatti. Assistencialismo midiático: uma nova estratégia de legitimação social. Intexto, Porto Alegre, n. 16, p. 71–89, 2008. Disponível em: https://seer.ufrgs.br/index.php/intexto/article/view/4242. Acesso em: 28 aug. 2025.

Issue

No. 16 (2007)

Section

Articles

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