Use of media and social networks in the consolidation of New Party: The 2018 elections

Abstract

This article discusses the strategy of the New Party's (NOVO) use of social networks and social media, having as its chronological axis the 2018 general elections. It is based on the premise that the actions contributed to the party's election results. in the election. In this context, there is a brief presentation of the origins, the formation and trajectory of the party association, including its extraparliamentary basis. Once the characteristics and singularities of NOVO are identified, the concepts of media and social networks are presented. Following this, the correlation of the party's media strategies in 2018 deepens, in which it elected 8 federal deputies, 11 state deputies, a district deputy and a governor. The literature review, conceptual discussion and analysis of data from the Superior Electoral Court and the communication strategies of NOVO are used as methods. It clearly identifies the importance of digital media for the party's electoral success in 2018.