Politicians of God: an analysis of the political campaigns of evangelicals elected for São Paulo to the House of Representatives (2010, 2014, 2018)

Abstract

The article discusses the insertion of evangelicals in party and electoral politics, questioning the use that these candidates make of the media in their campaigns. Thus, we seek to identify the main strategies used by these candidates so that they are recognized by the audience as a Christian leadership. The programs of the evangelical candidates elected to the position of Federal Deputy by the State of São Paulo in the 2010, 2014 and 2018 elections that were broadcasted by the free broadcasting time for electoral campaigns were analyzed. The main results found were a common electoral offer, non-partisan and independent of religious denomination, based on the preservation of traditional values and the fight against a common enemy, which represents the dilution of these values.