Vol. 12 No. 5 (2006): Edição 53 - set/out 2006

Articles

• LEARNING BY SHARING EXPERIENCES: THE DEVELOPMENT OF REFLECTIVE PRACTICE IN EXECUTIVE MBA PROGRAMS

  Karina De Déa Roglio

  • PDF (Português (Brasil))

• MANUFACTURING STRATEGIES: AN ACTION-RESEARCH IN A BUSINESS SEGMENT OF METAL-MECHANICAL

  Marcos Ricardo Pretto, Gabriel Sperandio Milan

  • PDF (Português (Brasil))

• ENTREPRENEURIAL CITY: NEW VIEWS ON URBAN PLANNING AND ECONOMIC DEVELOPMENT IN BRAZIL

  Marina Dantas de Figueiredo, Emanuel Ferreira Leite

  • PDF (Português (Brasil))

• THE INFLUENCE OF THE BRAZIL'S IMAGE IN ATTITUDES RELATED TO BRAZILIAN PRODUCTS: AN EMPIRICAL INVESTIGATION OF COUNTRY OF ORIGIN EFFECT

  Janaina de Moura Engracia Giraldi, Dirceu Tornavoi de Carvalho

  • PDF (Português (Brasil))

• PLANNING, IMPLEMENTATION AND EVALUATION OF SOCIAL PROGRAMS: AN INNOVATION

  Janaína Macke, Rosinha Machado Carrion

  • PDF (Português (Brasil))

• DIMENSIONS OF PERCEIVED VALUE AND INFLUENCE IN THE MOUTH-A-MOUTH: THEORETICAL REFLECTIONS AND PROPOSAL OF A MODEL

  Marlusa Gosling, João Lago

  • PDF (Português (Brasil))

• STRATEGIC MODEL OF VIRTUAL SHOP WHEREAS TRUST AND USABILITY CHARACTERISTICS

  Allard Schripsema, Adolfo Alberto Vanti

  • PDF (Português (Brasil))

• THE STRUCTURE OF HORIZONTAL RELATIONSHIPS IN NETWORK

  Breno Augusto Diniz Pereira, Jonas Cardona Venturini, Monize Sâmara Visentini

  • PDF (Português (Brasil))

• IDENTIFICATION AND MEASUREMENT OF INFLUENCING FACTORS IN THE EFFECTIVENESS OF ADVERTISING TO CLASS C CONSUMER

  Beatriz Willemsens, Marcelo Gattermann Perin, Cláudio Hoffmann Sampaio

  • PDF (Português (Brasil))

• AN ANALYSIS OF QUALITY OF RELATIONSHIP (QR) IN THE CHANNEL DISTRIBUTION OF BRAZILIAN APPLE IN THE PERSPECTIVE OF PRODUCERS

  Cláudio Zancan, Paulo Henrique Muller Prado

  • PDF (Português (Brasil))