Conditions and media context of the experimentalism in brazilian popular music in the 70’s

Authors

  • Herom Vargas USCS

Keywords:

Brazilian popular music. Experimentalism. Phonographic industry.

Abstract

The article discusses four contextual, cultural and media aspects that contributed to the creation and the publicizing of experimental works in Brazilian popular music during the 70’s. These aspects are: the expansion of the phonographic industry, TV and the television image, the conceptual use of the album and the counterculture’s marks in the minds of artists and audience. These conditions, when analyzed in relation, let some artists – Walter Franco, Secos & Molhados, Tom Zé, among others – work popular song’s language with creativity and have publicizing media.

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Author Biography

Herom Vargas, USCS

Doutor em Comunicação e Semiótica e professor do Programa de Mestrado em Comunicação da Universidade Municipal de São Caetano do Sul (USCS).

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Published

2010-12-20

How to Cite

Vargas, H. “Conditions and Media Context of the Experimentalism in Brazilian Popular Music in the 70’s”. Intexto, no. 23, Dec. 2010, pp. 73-88, https://seer.ufrgs.br/index.php/intexto/article/view/11161.

Issue

No. 23 (2010)

Section

Articles

License

Copyright (c) 2010 Herom Vargas

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