Some considerations on the history of the concept of 'mass' and its implicantions on communication theory

Authors

  • Marcio Acselrad Unifor - Universidade de Fortaleza
  • Savio Felix Mota UNIFOR

Keywords:

Mass. Mass culture. Communication theory.

Abstract

Since its very beginnings, the concept of mass has been close to the theory of communication alone or in several idiomatic expressions. The present article intends to study the history of such concept as well as to think about its possible uses in the present stage of development of communication technologies. Therefore we shall propose a dialog with the many uses the word had gained throughout its history, whethear used by functionalists of critics, as well as to bring new perspectives for a current reflection of its use.

Downloads

Download data is not yet available.

Author Biographies

Marcio Acselrad, Unifor - Universidade de Fortaleza

Doutor em Comunicação pela UFRJ e Professor Titular da UNIFOR – Universidade de Fortaleza e da FA7, Faculdade Sete de Setembro. Coordenador do Cineclube Unifor e do LABGRAÇA – Laboratório de Estudos do Humor e do Riso. e-mail: macselrad@gmail.com

Savio Felix Mota, UNIFOR

Graduando de Comunicação Social com habilitação em Jornalismo pela Universidade de Fortaleza. CE. Pesquisador do Labgraça e Monitor da disciplina Sociedade, Cultura e Mídia.

Downloads

Published

2011-07-12

How to Cite

ACSELRAD, Marcio; MOTA, Savio Felix. Some considerations on the history of the concept of ’mass’ and its implicantions on communication theory. Intexto, Porto Alegre, n. 24, p. 5–17, 2011. Disponível em: https://seer.ufrgs.br/index.php/intexto/article/view/14872. Acesso em: 29 aug. 2025.

Issue

No. 24 (2011)

Section

Articles

License

Copyright (c) 2011 Marcio Acselrad, Savio Felix Mota

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

The copyright of works published in this journal belong to the authors, and the right of first publication is conceded to the journal. Due to the journal being of open access, the articles are of free use in research, educational and non-commercial activities.

Therefore, the journal uses the License Creative Commons Attribution (CC BY-NC 4.0), which allows sharing of work with acknowledgment of authorship.

Self-archiving (repository policy): authors are allowed to deposit all versions of their work in institutional or thematic repositories without embargo. It is requested, whenever possible, that the full bibliographic reference of the version published in Intexto (including the DOI link) be added to the archived text.

Intexto does not charge any article processing fees (article processing charge).