Consumption Anatomies: investments in male musculature

Abstract

Through this work I intend to analyze some connections among investment volume, management
ways, and media exposition of contemporary male anatomies. From concepts related to
cultural theories, such as representation, identity, difference, and masculinity, I mean
to indicate the different ways how body has been lived and educated, inscribed and
registered within different rhythms of production and consumption, of pleasure and
pain. Besides, I point out some representations which have along history shown male
musculature as a monstrous thing, specially body-builders and pit-boys; and also point
out the different ways of being so and of showing virility inside this anatomical spectacIe.