The stakeholders influence strategy in the construction industry: building sector in Balneário Camboriú - Brazil

Abstract

Literature on organizational strategy has stressed the importance company knowledge on stakeholders and of taking into account their organizational expectations. The aim of this article was to identify stakeholders, their degree of influence, and the influence strategies they adopt when interacting with organizations of the Building Industry from the town of Balneário Camboriú, Brazil. This mostly quantitative study identified 25 stakeholders in the external environment and four of the internal environment. The most important external stakeholders were clients, concrete suppliers, labour contractors, steel suppliers, and landowners, whereas in the internal environment, the stakeholders that use influence strategies were employees, engineers, workers, and architects. The degree of interdependence of concrete, steel, lifts, and ceramic tiles suppliers, landowners, employees, including engineers and architects, with construction is higher and these stakeholders may apply the “direct use” strategy. All other stakeholders have a lower degree of influence and may use the “direct retention” strategy.