Strategic planning in property development: market evidences

Authors

  • Oscar Fernando Osório Balarine Pontifícia Universidade Católica do Rio Grande do Sul

Keywords:

Planejamento estratégico, Atividade imobiliária, Estratégia de marketing

Abstract

This paper describes applications of strategic planning to property development, based on existing bibliography and on strategies adopted by property development companies. It concludes that several companies are using consistent strategies, and also adopting creative marketing campaigns to achieve successful results.

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Published

2008-04-14

How to Cite

BALARINE, Oscar Fernando Osório. Strategic planning in property development: market evidences. Ambiente Construído, [S. l.], v. 2, n. 1, p. 7–14, 2008. Disponível em: https://seer.ufrgs.br/index.php/ambienteconstruido/article/view/3407. Acesso em: 3 aug. 2026.

Issue

Vol. 2 No. 1 (2002)

Section

Artigos

License

Copyright

Authors of articles published in Ambiente Construído retain the copyright of their works, licensing them under the Creative Commons Attribution BY 4.0 license, which allows articles to be reused and distributed without restriction, provided that the original work is properly cited.

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