Comparative analysis of neighborhood satisfaction based on income

application of the Kano model in a case study in the state of Paraná

Abstract

This study analyzes differences in the classification of neighborhood attributes based on individuals’ perceptions of satisfaction and dissatisfaction, proposing a non-linear classification method inspired by the Kano model. Increasing urbanization demands a better understanding of residents’ needs, with neighborhood satisfaction serving as an important indicator of urban quality of life. The methodology included a questionnaire with 50 urban variables, covering social aspects, services, transportation, and the physical environment, using a Likert scale. The sample consisted of 283 responses from residents of Paraná, focusing on a comparative analysis between the low- and high-income extremes of the sample. The study used multivariate analyses to calculate satisfaction/dissatisfaction with the neighborhood. The results highlighted variables such as safety and public spaces as essential for both groups but revealed significant differences in expectations between these two distinct income strata. While ease of mobility was considered attractive to the high-income group, it was viewed as one-dimensional by the low-income group. The research shows that urban priorities are shaped by socioeconomic conditions, helping guide public policies that better address residents' needs and improve urban quality.