For a media Semiology

Authors

  • François Jost

Keywords:

Media semiology. Televisual communication.

Abstract

This paper discuss the complex relations adopted by Semiology and media theory, to propose a televisual communication oriented semiotics, capable to embrace the specificities of this kind of media process. Thus, after to point the inadequacy of the elements enforcement of a immanent Semiology, or apllied to cinema, to the television analysis, it endorses the notion of gender promise as a replacement to the notion of contract or pact, as subjacent to the media communication.

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Published

2012-12-23

How to Cite

JOST, F. For a media Semiology. Em Questão, Porto Alegre, v. 18, n. 2, p. 25–42, 2012. Disponível em: https://seer.ufrgs.br/index.php/EmQuestao/article/view/36220. Acesso em: 24 jun. 2025.

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