Portal Revcom & Google Analytics: accessing the black box of information

Authors

  • Sueli Mara Ferreira Universidade de São Paulo/ECA
  • Alexandre Silva Cunha Universidade de São Paulo/ECA

Keywords:

Electronic journals, Access evaluation, Use strategies, Revcom/Portcom project, Google Analytic, Scientific journals on Communication – Metrics

Abstract

Aiming at evaluating the use and the performance of the electronic communication system used in the Portal Revcom, it was implemented the tool Google Analytics, that monitors and elaborates statistics of entrances and exits of the system, based upon the analysis of log files. This work has the objective of presenting the results of a study of this metric of use during the months of April and May of 2007. The study variables concentrate in: (a) user’s demographic data: geographic location (city, country and continent), navigator used, resolution of the monitor, frequency of visits, day of the week with bigger movement; (b) use standards: analysis of the terms of search used by users, their starting point to arrive to Portal Revcom (use of search engine or link from another Portal). The results have allowed delineating the profile of the users, evidencing alterations and strategies of spreading that are necessary to improve the institution-user interaction dynamics.

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Author Biographies

Sueli Mara Ferreira, Universidade de São Paulo/ECA

Livre-docente e doutora em Ciências da Comunicação/USP Professora ECA/USP Coordenadora da Portcom e Diretora de Documentação da Intercom Coordenadora do CEDUS – Centro de Estudos sobre “Design de Sistemas Virtuais Centrado no Usuário”, certificado pela USP e CNpq Idealizadora e gestora do Projeto Portal Revcom Currículo Lattes

Alexandre Silva Cunha, Universidade de São Paulo/ECA

Bolsista de iniciação científica junto ao Portal Revcom Graduando em Biblioteconomia e Documentação pela ECA/USP

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Published

2008-08-21

How to Cite

FERREIRA, S. M.; CUNHA, A. S. Portal Revcom & Google Analytics: accessing the black box of information. Em Questão, Porto Alegre, v. 14, n. 1, p. 41–61, 2008. Disponível em: https://seer.ufrgs.br/index.php/EmQuestao/article/view/2443. Acesso em: 28 apr. 2025.

Issue

Vol. 14 No. 1 (2008)

Section

Article

License

Copyright (c) 2008 Sueli Mara Ferreira, Alexandre Silva Cunha

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