The Influence of the multimedia context in the current configuration of the TV newscast
Keywords:
TV newscast. Citizen journalism. Digital TV. InteractivityAbstract
The TV news, like other productions for television, are in the process of adaptation of its discursive structures and its production as a consequence of the structures of the digital systems. Focusing not only the formatting, but mainly on the routines, its possible to notice the emergence of a new dynamic of production and consumption of information. Interactivity is the resource that has mobilized the most effort in the adaptation of television companies, anticipating the trend towards a more strengthening receiver role in communication relationship, which should be intensified by the convergence of medias with the deployment of Brazilian digital TV. While this is not realized, producers encourage a forged approach of receivers, since the proposal is not fully enforceable, either because of limitations in the routine production or in the technological devices. Then, the enunciative strategy of interactivity seeks to renew the social bond between the TV news and its audience.Downloads
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Copyright (c) 2010 Ana Sílvia Davi Lopes Médola, Mariana Dourado
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