Sell Libraries : strategies of cultural marketing used by the public libraries in Rio Grande do Sul
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Cultural Marketing. Public Libraries.Abstract
Study carried out with the objective of discussing the use of the cultural marketing in public libraries in the state of Rio Grande do Sul. It approaches the concepts of culture, patronage, sponsorship, marketing, institutional and cultural marketing, adapting them to the context of public libraries. It analyzes the cultural laws of tax incentives and sponsorships. It discusses the practice of cultural marketing in libraries and the possibilities of sponsorship of physical and legal people. It evaluates the effectiveness of cultural marketing as a strategy to expand public recognition of the library as social institution. It concludes by emphasizing the need of greater boldness among library professionals in the use of tools of cultural marketing.Downloads
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Copyright (c) 2004 Rejane Cristina Job
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