MEASURING ORGANIZATIONAL COMMITMENT IN BRAZILIAN WINE INDUSTRY NETWORKS

Abstract

The organizational commitment is related to feeling of identification with the organization, characterized by the belief and acceptance of the company’s values and goals, and the desire to remain as a member of the organization. Furthermore, the organizational commitment is linked to the creation of competitive advantage, as well as influencing the behavior and attitudes of employees. This study has as main objective to evaluate how organizational commitment manifests itself in the context of organizations into networks, in a sample of wine industries located in the Vinhedos Valley (southern Brazil) and members of APROVALE and APROBELO networks. We performed a descriptive and quantitative research, using self-administered questionnaires for data collection. We used statistical techniques as factor analysis, descriptive analysis and analysis of variance. The main results show the predominance of the affective dimension of commitment, which refers to feelings of pride and belonging to the organization, which can be explained by the recognition that the Brazilian wine industry has received, and also by the characteristics of the family businesses present in the context. In addition, there were significant differences in variables related to educational level, age, time in the company and area of expertise in the enterprise, especially in relation to continuance dimension of organizational commitment.