Public experience of Alzheimer’s on the Francisquinha Alves - O Bom do Alzheimer channel

mediatization and media literacy as motivators of social learning

Authors

DOI:

https://doi.org/10.19132/1807-8583.57.142844

Keywords:

Alzheimer, mediatization, public experience, media literacy, learning

Abstract

This article investigates how the media experience on the YouTube channel Francisquinha Alves - O Bom do Alzheimer contributes to the development of social learning, through the mobilization of media literacy. Based on Braga’s evidential paradigm , adopted as a methodological approach, our analysis organizes this experience into four phases, which reflect skills associated with media literacy over time. A total of 1,291 videos published between July 30, 2016 and July 31, 2021 were examined. Based on the notions of mediatization in Braga and the dimensions of media literacy by Ferrés and Piscitelli, we identify that the youtuber Cláudia not only develops skills by caring for her mother during that period, but also enhances her ability to share those learnings across digital platforms. At the same time, the mediatization of their trajectory promotes the development of learning among the channel’s audience.

Downloads

Download data is not yet available.

Author Biography

Rennan Lanna Martins Mafra, Universidade Federal de Viçosa

PhD (2011) and Master (2005) in Communication, in the area of concentration Communication and Contemporary Sociability, and graduated in Social Communication (2001), Public Relations qualification, from the Federal University of Minas Gerais (UFMG). Postdoctoral internship (2021) at the Postgraduate Program in History (PPGHIS) at the Federal University of Ouro Preto (UFOP). Associate Professor III, assigned to the Department of Social Communication (DCM) of the Federal University of Viçosa (UFV) and accredited as a collaborating professor in the Postgraduate Program in Communication (PPGCOM) at the Federal University of Juiz de Fora (UFJF). Professor of the undergraduate course in Social Communication-Journalism at UFV, working in the areas of Communication Theories; Communication and Experience; and Communication and Organizations. He is coordinator of Pólen - Experimentation Laboratory in Communication and Organizations and co-leader of DIZ - Research Group on Discourses and Aesthetics of Difference, both based at the Institute of Public Policies and Sustainable Development (IPPDS) at UFV. He investigates investigates public experiences of subjects, collectives and organizations in contemporary media from the lenses of the historicities of communicational forms, organizational communication, aesthetic experience and difference, with a methodological focus on the study of materialities of communication. He is coordinator of the Organizational Communication Studies GT of the National Association of Postgraduate Programs in Communication (Compós) (2024-2026). He was a researcher and accredited professor on the permanent staff of the Graduate Programs in Rural Extension (2012-2017) and in Education (2018-2024), both at UFV. He was Social Communication Coordinator (2015-2017) and Director of Institutional Communication (2017-2019) at UFV, having coordinated the Dialorg - Institutional Extension, Technological Development and Innovation Program that proposed the creation of the Institutional Communication Directorate (DCI) and the Communication Policy of the UFV, appreciated and approved, in 2017, by the University Council of the institution. He was Head of the Department of Social Communication (DCM) (2020-2021) at UFV. He was vice-coordinator of the GT Studies in Organizational Communication (2021-2022; 2023-2024) of the National Association of Graduate Programs in Communication (Compós) and of the GT Discourses, identities and power relations of the Brazilian Association of Researchers in Public Relations and Organizational Communication (Abrapcorp). He was a member of the Technical Committee for Monitoring and Advising the National Dengue Control Program (PNCD), of the Ministry of Health/Federal Government (2008-2011), from which he recognized the urgency for understanding a communicational scenario to the public experience. of dengue, developed in his doctoral thesis. He received the 2012 UFMG Theses Award, awarded to the best thesis of the Graduate Program in Communication (PPGCOM). He understands research in the humanities as an essential activity for listening to phenomena that defy contemporary life.

Published

2025-01-23

How to Cite

Freitas, A. H. de A., and R. Lanna Martins Mafra. “Public Experience of Alzheimer’s on the Francisquinha Alves - O Bom Do Alzheimer Channel: Mediatization and Media Literacy As Motivators of Social Learning”. Intexto, no. 57, Jan. 2025, doi:10.19132/1807-8583.57.142844.

Issue

Section

Articles