Public experience of Alzheimer’s on the Francisquinha Alves - O Bom do Alzheimer channel
mediatization and media literacy as motivators of social learning
DOI:
https://doi.org/10.19132/1807-8583.57.142844Keywords:
Alzheimer, mediatization, public experience, media literacy, learningAbstract
This article investigates how the media experience on the YouTube channel Francisquinha Alves - O Bom do Alzheimer contributes to the development of social learning, through the mobilization of media literacy. Based on Braga’s evidential paradigm , adopted as a methodological approach, our analysis organizes this experience into four phases, which reflect skills associated with media literacy over time. A total of 1,291 videos published between July 30, 2016 and July 31, 2021 were examined. Based on the notions of mediatization in Braga and the dimensions of media literacy by Ferrés and Piscitelli, we identify that the youtuber Cláudia not only develops skills by caring for her mother during that period, but also enhances her ability to share those learnings across digital platforms. At the same time, the mediatization of their trajectory promotes the development of learning among the channel’s audience.
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Copyright (c) 2025 Adriana Helena de Almeida Freitas, Rennan Lanna Martins Mafra

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